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Citation

Smith and Bluck (2019a, October 03). Qually seems to be the hardest word. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qually-seems-to-be-the-hardest-word


Research papers

Why the drive for quality?

In this paper we seek to show that the market research industry in the UK has had two distinct phases in which it has thought very hard about quality. These phases can be linked with different aspects of product performance as described by Levitt's...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Martin Callingham, Greg Smith
Company: Whitbread
September 1, 1993
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Citation

Callingham and Smith (1993a, September 01). Why the drive for quality?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/why-the-drive-for-quality-